Case Study
influ.ai
The first influencer marketing platform in Bulgaria
UX/UI
2019 - 2021
About
influ.ai is an A-Z influencer marketing platform that connects brands with creators and makes Influencer marketing transparent, effective & predictable.
My task was to create a user-friendly and stylish platform design that will help to make influencer marketing campaigns more transparent, simple, and efficient.
ui
- Interface design
- Product design
- Corporative website
- Blog design
- Pitch deck design
- Sales presentation
ux
- User research
- Customer development
- Product market fit
- Usability testing
homepage
- Describe all the benefits of the product for companies
- Provocating the interest to the product
- CTA Inviting the potential clients to the online demo presentation and guiding them through the funnel one step closer to converting into actual clients.
discover influencers
- Access to a community of trusted and verified influencers
- Search influencers across different channels, filtering by engagement rate, demographics, industry, gender audience interest and more.
- Find Influencers based on mentions of your brand, competitors, topics of interest and hashtags.
analyze
creators
- Get in-depth influencer analysis on engagement rates, average comments, likes, average views, etc.
- Choose influencers that have an access to your target audience.
- Analyze an influencer’s audience demographics including age, gender, and location.
- Check audience realness to ensure an authentic audience.
Influencer
briefing
- On this screen, marketers specify requirements, and expectations, explain their vision for the campaign.
- Set goals, deadlines and budgets for a campaign
content approving
- Approve or reject the content suggested by bloggers.
- Comment the content proposed to you.
- Keep conversations and agreements in one place.
Brand identity
Mobile homepage
