i am alex
Web Designer (UI/UX) based in Sofia, Bulgaria.
For 7 years, I've been creating impactful interfaces based on careful research, useful content, and great aesthetics.
During this period, I've worked on various freelance projects and as the head of product design in two tech startups.
expertise
- Website design
- Mobile app design
- SaaS design
- Motion design
- Usability testing
- UX research
Tools
- Figma
- Webflow
- Chat GPT
- Usability hub
- User interview
- Photoshop
Languages
- English
- Bulgarian
- Russian
" Good design should be user-centered and achieve business goals via UX/UI approaches."
portfolio

saga.so
AI-powered workspace for teams, where I led Product Design and shaped the UX across the entire platform, designing the product architecture, core user flows, and an AI embedded directly into the workspace to transform scattered notes into structured, actionable knowledge.

advertomics
Creating a website for a top-rated digital marketing agency with more than 5K positive reviews on Fiverr. The goal is to set up a high-conversion platform to diversify their sales channels and lessen their Fiverr dependency.

cichetti and vino
Designed a minimalist, high-quality website for a Venetian restaurant located in the heart of Sofia. The site is crafted to showcase the restaurant's exceptional qualities and unique ambiance, encouraging visitors to make reservations or order delivery.

quick speak
Working on a website for the most popular Bulgarian language teacher, boasting 50K followers on social media. The primary focus is to convert her followers into students and customers for her digital products and individual and group classes.

co2 ai
Redesigning the website for a startup focused on helping big companies in cutting their carbon emissions with AI. My goal is to make the site more appealing to large business clients and strengthen their confidence in our solutions.

georgi's garage
Working on a website for a fast-growing car detailing studio. The goal is to redesign the site so that it inspires more trust in the business, to make Google ads more effective, increase service bookings, cut conversion costs with improved content, and give visitors a clear understanding of the services.

influ.ai
Crafted the MVP design for a SaaS app, along with a website, pitch, and sales decks, for Bulgaria's first influencer marketing platform. The goal was to dig into audience and market insights to build intuitive software that seamlessly connects advertisers and influencers . Another objective was to create an MVP that would attract investor funding, which we successfully secured.

borislav angelov
Developed a comprehensive personal website for a Social Media Marketing expert, designed to highlight his expertise and achievements in the field. The site features a portfolio of successful campaigns, client testimonials, and a blog section where he shares insights and tips on the latest trends in social media marketing.

linnea
Created a detailed website for a language school, designed to effectively communicate the school's unique teaching methods to visitors and convert them into students. The site includes an intuitive user interface, comprehensive course details, and a simple enrollment process, facilitating easy student conversion.

rentitclub
Developed a user-friendly booking platform for commercial real estate, facilitating seamless connections between landlords and tenants. The platform allows tenants to book commercial properties even before they're on the market. The project involved market analysis, audience research, and addressing user needs to refine the product.

incapps
Redesigned the website for a mobile app development studio to better reflect their cutting-edge technology and creative solutions. The new design emphasizes user-friendly navigation and visually appealing elements, ensuring that visitors can easily access information about the studio's capabilities and successful projects.
What I can do for you
Development a website with a standout design and high performance to achieve the goals of your business.
Options
- Corporative website
- Landing page
- Promo website
- Personal website
- Ecommerce
You get a stylish, user-friendly, easy-to-fill, adapted for mobile devices, and basically SEO-optimized website.
Development a website with a standout design and high performance to achieve the goals of your business.
Options
- Corporative website
- Landing page
- Promo website
- Personal website
- Ecommerce
You get a stylish, user-friendly, easy-to-fill, adapted for mobile devices, and basically SEO-optimized website.
Creating a website or mobile app design with a carefully crafted structure, clear logic, and a great user experience.
Options
- Corporative website
- Landing page
- Promo website
- Mobile app
- Ecommerce
You get a user-friendly, stylish, and adapted for mobile devices design, built on Figma.
UX/UI audit
Review from a customer's point of view on how your website or mobile app can be improved and where are the critical pain points, usability and conversion killers.
I will take a deep dive into the following areas:
- Usability (UX/UI)
- Content & Goal Clarity
- Functionality, navigation and speed
- Trustability
- Conversion Optimization
- Design and layout review
For a small price, you get a professional audit from an experienced UX/UI designer, which will help you to improve your interface.
Site
design
process
interview + research
> Formulate the goals and objectives.
> Determine the structure, and style.
> Set the deadlines.
After the interview, I analyze the sphere, audience, and competitors to choose the appropriate interface solutions for the project.
prototype
(wireframes)
At this stage we determine
> Structure
> User flow and scenarios.
> Logic and sequence of sections.
The prototype helps to build a user-centered interface that solves business challenges.
design
At this step we select:
> Style
> Colors
> Fonts
> Graphics
And other solutions.
With properly designed accents, we control the visitor's attention and focus it on the target action.
webflow development
> Create pages and fill them.
> Adapt pages for mobile devices.
> Connect forms and other services.
> Adjust the appropriate animations.
You get a modern, fast, and user-friendly website that is easy to edit texts, images, and other content.
settings + delivery
> Domain
> Lead Generation Forms
> Analytics
> Basic Search Engine Optimization (SEO)
> Configure the appearance of links on social networks
> Make corrections if needed.
Together we properly check and test the website. You approve it, and I transfer the project to your account.


